Svetlana Ćopić was born in Belgrade. She has graduated from the Faculty of Phylosophy, while also attending Women’s Studies and Art History and Theory School at the Center for Contemporary Arts.She has been working professionally in advertising for over 20 years. As one of the most awarded Creative Directors in the region, she has won a great number of the most relevant international awards, including Cannes Lions. A special focus of her interest has always been creating multimedia stories that freely cross over traditional media borders, combining narration, video, art and digital media.“Everybody’s Granddaughter” is her first documentary film.