Yue Yue Niao, formerly a creative director who channels his attention on social issues into branded short films. He clinched China’s only Gold Lion of film category in world’s top creative festival CannesLions, and TribecaX best branded short film at TribecaFilmFestival.

During China’s Zero-COVID lockdowns, he ceased commercial works to immerse himself in documenting contemporary societal events and narrating the political depression faced by the young generation.