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张胜佳 Zhang Shengjia

0:19:33

China

English, Mandarin Chinese, Yue Chinese (Cantonese)

Birthday Cakes From China

生日蛋糕恭祝你福壽與天齊

2023
World Premiere

This essay film starts from the photo of my 9th birthday party in KFC with a cake, attempting to clarify how birthday cakes and their associated rituals have become the primary way of celebrating birthdays for modern Chinese people. Employing an auto-ethnographic perspective, the film delves into the global context underpinning this phenomenon, explore how this birthday tradition has been molded and how birthday cakes have been localized in China. The investigation encompasses the influence of McDonald's and KFC's birthday party services and advertisements on children, and the iconography of localized Chinese-style birthday cakes. The film includes found images, family archives and interviews, etc.

作品从我9岁生日在肯德基的聚会照片出发,尝试厘清生日蛋糕及其配套仪式是如何成为现代中国人的主要生日方式的。以此为切入点通过自我民族志的视角来杭理其背后的全球化脉络,探究这样一个生日传统是如何被塑造的以及生日蛋糕在中国所经历的本土化改造。调查范围涵盖麦当劳肯德基生日聚会服务、广告对儿童的影响以及本土化的中式生日蛋糕的图像志研究等。影像作品使用了现成影像、印刷品,家庭档案,采访等材料。

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张胜佳 Zhang Shengjia

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